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Alain Loss, CMO of Strauss Group, Gadi Lesin, CEO of Strauss Israel and Irit Speisman, Marketing Communications and Corporate Brand Manager, today announced the implementation of another step in the assimilation of the company's new identity: Launching the Strauss Group corporate brand campaign with the message "It's amazing what you can create from the simple things in life"
Strauss reported another quarter of growth and increased profits.
Ofra Strauss, Chairperson of Strauss Group, said today, "The infrastructure we have built over the past few years has enabled us to successfully contend with a challenging year like this one, while achieving our objectives in all spheres".
We are happy and proud to publish Strauss Group's first Social Responsibility and Sustainability Report, presenting our social responsibility activities throughout the group.
The MK brand of premium coffee is the only winner in the non-alcoholic category to receive the bronze cup as part of the EFFIE 2008 competition that took place in Poland.
